What we do
Criteria is an asset management firm based out of Salt Lake City, UT. We focus primarily on industrial real estate, with complementary ventures in land development and community-focused retail throughout the Utah market. Our deep relationships with lenders, investors, industry experts, and the communities we serve bring lasting value to our projects and partners. Guided by a commitment to mutual success, we believe every deal should be a win-win—for our company, our clients, and everyone involved.
Who we are
Jonah Hornsby
Founder and Director
Jonah Hornsby is a veteran commercial real estate investor and developer with over 20 years of industry experience and a track record that reflects both depth and diversity in the field. Over the course of his career, Jonah has completed more than $500,000,000 in commercial real estate transactions as a Broker
Jonah is the Owner and Managing Director of Align Complete Real Estate Services, a boutique real estate brokerage and advisory firm that specializes in comprehensive real estate solutions. Align has established a reputation for delivering strategic, full-spectrum services to Buyers, Sellers, Investors, Developers, and property owners across the region.
Jonah currently owns and operates a portfolio exceeding $60 million in value, spanning various asset classes and market sectors under his holding company CRITERIA, a company created to unify and elevate his diverse real estate portfolio under one strategic umbrella.
With extensive hands-on experience in all facets of commercial real estate—including capital placement, acquisitions and dispositions, asset management, entitlement and due diligence, and debt structuring—Jonah brings a multidisciplinary approach to every project he undertakes. His well-rounded expertise and commitment to excellence have earned him numerous accolades, including Top Producer honors, CCIM Institute Graduate, Salt Lake Board of Realtors 500 Award (multiple years), Realtor Platinum Hall of Fame, CCIM Specialty Broker of the Year (2021), and CCIM Multidisciplinary Broker of the Year (2023).
Beyond real estate, Jonah is a passionate enthusiast of the culinary arts, a guitarist in a punk band, and an avid explorer of wine country. He also enjoys building cedar strip canoes, tinkering with broken things, and investing in his own self-development. Jonah lives in Salt Lake City, UT, where he enjoys life with his wife, two children, and two dogs.
